Yes. If you tell them it's built. And you convince them it's fabulous. And you prove to them they can't live without it. If, and only if, you create demand for it. To do so, you'll need some tools. And every tool you need takes root in your brand... Some brand identities:

Colorado Prevention Partners
High Horse Diesel
2 Guys & a Brush
The Vainglorious
Prairie Dogs
Ocean Kids
Raffariginals
Bay Breeze Yacht Charters

The ultimate mini-branding piece: Business Cards!